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Integration

Meta Pixel and CAPI

Improve attribution for quiz and checkout campaigns.

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QuickstartEmail captureWebhooks

Where this fits

Use for Facebook and Instagram traffic.

Key points

  1. 1.Pixel on public pages
  2. 2.CAPI via server events where configured
  3. 3.Event naming tips

FAQ

Checkout events?

Fire purchase events from success/checkout webhooks where applicable.

Related documentation

Markdown twin: /integrations/meta-pixel-capi.md

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