---
title: "Meta Pixel and CAPI Integration"
description: "Send funnel conversion signals to Meta ads."
canonical: "https://web2web.tools/integrations/meta-pixel-capi"
dateModified: "2026-06-13"
audience: "Paid social teams"
productFit: "web2web"
---
# Meta Pixel and CAPI

Improve attribution for quiz and checkout campaigns.

## Who this is for
Use for Facebook and Instagram traffic.

## Key points
- Pixel on public pages
- CAPI via server events where configured
- Event naming tips

## FAQ
### Checkout events?
Fire purchase events from success/checkout webhooks where applicable.

## Related documentation
- [Quickstart](https://web2web.tools/docs/quickstart)
- [Email capture](https://web2web.tools/docs/steps/email-capture)
- [Webhooks](https://web2web.tools/docs/webhooks)