web2web.toolsweb2web.tools
Benchmark

Quiz lead funnel benchmarks

TL;DR

Median quiz completion ~58% and email capture ~34% of completers in early web2web cohort.
SO

Sam Ortiz

Product Analyst

Updated 2026-06-13

Sam publishes funnel benchmarks and honest tool comparisons. He focuses on methodology, anonymized data, and decision frameworks for growth teams evaluating builders.

  • • Ex-growth analyst at a product analytics company
  • • Maintains public funnel benchmark notes
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Where this fits

Use as directional targets.

Anonymized aggregates from published web2web funnels.

Key points

  1. 1.Quiz completion: 50–70%
  2. 2.Email capture of completers: 25–45%
  3. 3.Checkout completion: 40–65%

Benchmark data

Median quiz completion58%
Median email capture34%
web2web.tools benchmarks (2026), quiz lead funnels, anonymized aggregate.

FAQ

Updated how often?

Reviewed quarterly; date on page.

Related documentation

Markdown twin: /benchmarks/quiz-lead-funnels.md

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