---
title: "Quiz Lead Funnel Benchmarks"
description: "Early ranges for quiz completion and email capture on web campaigns."
canonical: "https://web2web.tools/benchmarks/quiz-lead-funnels"
dateModified: "2026-06-13"
audience: "Analysts"
productFit: "web2web"
---
# Quiz lead funnel benchmarks

## TL;DR
Median quiz completion ~58% and email capture ~34% of completers in early web2web cohort.

Anonymized aggregates from published web2web funnels.

## Who this is for
Use as directional targets.

## Data points
- Median quiz completion: 58%
- Median email capture: 34%

## Cite this
> web2web.tools benchmarks (2026), quiz lead funnels, anonymized aggregate.

## Key points
- Quiz completion: 50–70%
- Email capture of completers: 25–45%
- Checkout completion: 40–65%

## FAQ
### Updated how often?
Reviewed quarterly; date on page.

## Related documentation
- [Quickstart](https://web2web.tools/docs/quickstart)
- [Email capture](https://web2web.tools/docs/steps/email-capture)
- [Webhooks](https://web2web.tools/docs/webhooks)