---
title: "Quiz Funnels"
description: "Create quiz funnels for qualification, segmentation, lead capture, and campaign personalization."
canonical: "https://web2web.tools/use-cases/quiz-funnels"
dateModified: "2026-06-13"
audience: "Web-first marketing and growth teams"
productFit: "web2web"
---
# Quiz funnels that turn visitors into qualified leads

## TL;DR
Use questions to segment visitors, then show a relevant offer or next step instead of one generic landing message.

Use interactive questions to understand visitor intent and show a more relevant offer or next step.

## Who this is for
Best for campaigns where one landing page message is too broad.

## Workflow
1. **Engage** — Quiz title promises insight or recommendation.
2. **Segment** — Branch by answers to different outcomes.
3. **Convert** — Email capture or checkout matched to segment.

## Key points
1. Branch by answers
2. Score or summarize results
3. Measure drop-off at each question

## FAQ
### Can web2web capture leads before checkout?
Yes. Funnels can qualify visitors with quiz steps, collect emails, and pass lead context to your team or automation stack.

### Can I run campaign-specific domains?
Yes. Each published funnel can use a branded custom domain for ads, launches, partners, or validation campaigns.

## Related documentation
- [Quickstart](https://web2web.tools/docs/quickstart)
- [Funnel editor](https://web2web.tools/docs/editor)
- [Publishing and URLs](https://web2web.tools/docs/publishing)
- [Email capture step](https://web2web.tools/docs/steps/email-capture)
- [Webhooks](https://web2web.tools/docs/webhooks)