---
title: "Info Product Funnels"
description: "Launch courses and downloads with quiz-led personalization."
canonical: "https://web2web.tools/solutions/info-products"
dateModified: "2026-06-13"
audience: "Course creators"
productFit: "web2web"
---
# Info products

Info products convert when the promise matches visitor intent.

## Who this is for
ICP: courses, templates, digital downloads.

## Pain points
- One-size offer
- Refund risk

## Metrics
- Conversion rate
- AOV

## Key points
- Topic quiz
- Offer stack paywall
- Stripe checkout

## FAQ
### Upsells?
Add order bump sections on checkout where supported.

## Related documentation
- [Quickstart](https://web2web.tools/docs/quickstart)
- [Email capture](https://web2web.tools/docs/steps/email-capture)
- [Webhooks](https://web2web.tools/docs/webhooks)