---
title: "Mailchimp and Klaviyo Integration"
description: "Add quiz leads to email lists and flows."
canonical: "https://web2web.tools/integrations/mailchimp-klaviyo"
dateModified: "2026-06-13"
audience: "Email marketers"
productFit: "web2web"
---
# Email marketing integrations

Trigger automations after funnel conversion.

## Who this is for
Use for nurture after lead magnet or quiz.

## Key points
- Webhook to ESP
- Segment by quiz branch
- Double opt-in guidance

## FAQ
### Which ESP?
Mailchimp and Klaviyo via webhook or Zapier/Make.

## Related documentation
- [Quickstart](https://web2web.tools/docs/quickstart)
- [Email capture](https://web2web.tools/docs/steps/email-capture)
- [Webhooks](https://web2web.tools/docs/webhooks)