---
title: "GA4 Integration"
description: "Measure funnel steps with campaign URLs and event context."
canonical: "https://web2web.tools/integrations/ga4"
dateModified: "2026-06-13"
audience: "Performance marketers"
productFit: "web2web"
---
# GA4 analytics

Track step views and conversions from ads.

## Who this is for
Use alongside built-in funnel analytics.

## Key points
- UTM conventions
- Step-level events via tags
- Cross-domain notes

## FAQ
### Replace built-in analytics?
No. Use both for ads vs funnel-native views.

## Related documentation
- [Quickstart](https://web2web.tools/docs/quickstart)
- [Email capture](https://web2web.tools/docs/steps/email-capture)
- [Webhooks](https://web2web.tools/docs/webhooks)