---
title: "Lead Magnet"
description: "A lead magnet is valuable content offered in exchange for contact details."
canonical: "https://web2web.tools/glossary/lead-magnet"
dateModified: "2026-06-13"
audience: "Content marketers"
productFit: "web2web"
---
# What is a lead magnet?

Quiz results, guides, and templates are common lead magnets in funnels.

## Who this is for
Referenced in B2B and creator marketing.

## Key points
- Value before ask
- Pairs with email capture
- Often quiz-gated

## FAQ
### Does web2web support this?
Yes via quiz + email capture steps.

## Related documentation
- [Quickstart](https://web2web.tools/docs/quickstart)
- [Email capture](https://web2web.tools/docs/steps/email-capture)
- [Webhooks](https://web2web.tools/docs/webhooks)