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Glossary

What is checkout conversion rate?

Measure from checkout step view to successful purchase event.

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Where this fits

Key metric for Stripe funnel campaigns.

Key points

  1. 1.Affected by trust and friction
  2. 2.Track per campaign domain
  3. 3.Compare to benchmark ranges

FAQ

Industry average?

Varies; see benchmarks section for ranges.

Related documentation

Markdown twin: /glossary/checkout-conversion-rate.md

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